Pinch Potato Chips

Visual Identity, Product & Magazine Ad

Pinch believes in the use of higher quality ingredients, and limiting it without sacrificing great taste. Through thoughtful preparation and cooking methods they contain 3 signature ingredients: non-GMO Canadian potatoes, coconut oil, and pink Himalayan salt. Each deliverable emphasizes the beliefs from which the company was made through a recognizable visual identity and simplistic, organic shapes in a fun-loving way.